A test between traditional and new media

Michael Jackson memorial coverage

Jul 5, 2009 07:46

The much awaited memorial service of Michael Jackson at the Staple center will finally provide MJ fans their chance to bid their idol farewell one last time. As much as 700,000 or more fans are expected to troop to the venue just to get a glimpse of the King of Pop.

Unfortunately, only 17,500 free tickets will be provided. That is why authoritites are advising people not to proceed to the venue anymore if they don't have tickets. Areas around Staple center will also be blocked to prevent people from crowding the Staple center.

Authorities are also advising people to stay home and watch the memorial service on their TV sets and/or the internet since it will be aired live on both medium. Which brings me to think which medium will be more effective - traditional media or new media.

TV of course as always will still be the same, the event will be aired live and can be beemed to any place via satelite. Regardless of the number of people or household that will be tuned in to the coverage, the same quality and speed will be given.

The same cannot be said with the new media. The website of the Staple center went down due to people visiting the site for free tickets. Something like 500,000 web visitors flooded the site. And all they are doing is simply to register.  The sheer traffic brought the service down.

Come coverage day, people will be accessing sites and would be craving for video content. Video content are bandwidth heavy so I am not sure if the servers and their bandwidth are ready to address this event. Can Twitter, Facebook, Google, Bing, YouTube handle the traffic?

Two things will happen here if in case the servers fails - services will be down or the delivery of the content will be slow, very slow that is.

The web is great. We can access it anywhere and anytime. But I think when it comes to a global event like MJs memorial service, the internet is somewhat lacking still compared to traditional media.

That is why I always say, both traditional and new media will co-exist in this changing times. Both need each other to be able to inform an information hungry public.

What do you think? God Bless us all!

Article source: http://asia.cnet.com/blogs/infochat/post.htm?id=63011987&scid=rvhm_ms

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